Upscale Vietnam is proud to be the official sponsor of the Bocuse d’Or Team Vietnam. Recognized as one of the world’s most prestigious culinary competitions, Bocuse d’Or epitomizes the pursuit of excellence and innovation—a pursuit we share and champion. Our commitment to perfection is reflected in the meticulous design and precision engineering of our kitchen appliances, mirroring the artistry seen in this competition.
This year, we launched the Bocuse d’Or Vietnam team’s journey with a distinguished event at our Experience Zone in Galleria, Metropole, where 25 of Vietnam’s finest chefs gathered in solidarity with the team. This event symbolized a significant moment of unity as the team prepares for the Bocuse d’Or Asia Pacific qualifiers this September.
Event Opening and Masterpiece Dish Demonstration
In an impressive demonstration of support, 25 leading chefs from across Vietnam convened at the Upscale Experience Zone in Galleria, Metropole to endorse Chef Vu Xuan Truong and his commis, Chef Đỗ Văn Đông, as they prepare for the upcoming Bocuse d’Or Asia-Pacific competition. Hosted by Upscale, this event not only highlighted Vietnam’s rising status in the global culinary scene but also reinforced Upscale’s position as a leader in national gastronomy and a pioneer in high-end kitchen appliances.
The event kicked off with a breathtaking culinary demonstration by Chef Truong and his commis prepared on the Velacucina, the first invisible induction cooker in Southeast Asia. Their dish, a meticulously made lamb loin stuffed with caramelized onion and pistachio, wrapped in spinach mousse and tramezzini bread, met the rigorous standards of the Bocuse d’Or competitions. This display of culinary expertise showcased their skills and highlighted the cutting-edge capabilities of Upscale’s kitchen solutions, setting new standards in kitchen technology and design.
During the event, Chef Sakal Phoeung, President of Bocuse d’Or Vietnam, endorsed Chef Truong’s capabilities, stating, “We chose Chef Truong for his unwavering dedication and professionalism, which truly embody the spirit of our culinary heritage.” Moved by these words, Chef Truong displayed profound emotion, reflecting his deep commitment to his craft and his country.
“Cooking has always been my quiet form of expression. Yet today, I find myself addressing everyone with a profound sense of pride as I represent Vietnam at the Bocuse d’Or. This endeavor celebrates our shared legacy. As I prepare to compete on this global stage, I bring with me the essence of Vietnamese cuisine—resilient, vibrant, and inherently communal. I seek your support and encouragement, not only for myself but for all of Vietnam.
Let’s demonstrate to the world the depth of our culinary heritage and the warmth of our people,” shared Chef Truong, his voice filled with heartfelt passion and determination.
Founded in 1987 by Chef Paul Bocuse, the Bocuse d’Or is the pinnacle of global culinary competitions, often referred to as the culinary Olympics. It challenges the world’s most talented chefs to perform under intense scrutiny and pressure, creating exceptional dishes within a limited time. The competition not only tests their culinary skills but also their ability to innovate and present visually stunning plates that appeal to an international panel of judges. Celebrating the art of gourmet cooking, the Bocuse d’Or highlights the precision, innovation, and craftsmanship required to excel at the highest levels of the culinary world.
Embark on Your Journey to Culinary Excellence
The Upscale Customer Experience Zone is where culinary dreams come alive. Allow our team of dedicated consultants to guide you on a personalized journey, transforming your kitchen into a haven of culinary excellence. Visit us at Galleria, The Metropole, 20 Nguyễn Thiện Thành, Thủ Đức, Thành phố Hồ Chí Minh, and witness the future of kitchen design unfold before your eyes.
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